Simply Flowers

Good design comes from within. That's the motto of the Danish company Simply Flowers, with which they have already won several design awards. The products are not only functional and made from high-quality materials, but also boast a particularly beautiful design thanks to the pretty motifs of flower blossoms and their buds. On simple white mugs and tea towels, this design unfolds a particularly beautiful aesthetic with a typically Nordic look.
Photographer Lone Stockholm is the creative mind behind the project. She also came up with the idea of ​​using both blossoms and flower buds as the main motif. The differences and similarities are particularly well-illustrated in the cups, where the blossom is visible on one side and the bud on the other. It is primarily the simple beauty but also the interesting details of the blossoms that give the products a truly unique design. The idea is to combine several of the cups, twisting and turning them to create ever-changing, new and surprising combinations of blossoms and buds.